I was reading about time management a lot recently because I am planning materials for a group coaching session. I had to realize that almost everyone recommends that we should avoid social media. It can be distracting, time sucker and you easily spend your day checking profiles and reading articles. At the end of the day you feel so busy but in fact you did not do anything efficient.
But what if you actually work on Facebook for instance? You plan your marketing there, your target audience is on Facebook and you cannot really avoid it?
It can be a good idea that you do not log into Facebook at all. And even if you do, you keep your time tracked. You can use a count-down so you are more conscious. This is an example for an online stop watch/count down but you can use an offline version, too.
How to connect with your audience then? Try some apps like Pages or Groups, so you can even uninstall Facebook app from your phone or tablet.
How to manage your posts on more platform?
You can use PostPlanner or other “social media tools like TweetDeck, Co Tweet, Sprout Social, HootSuite and others have become widely adopted. They are a great asset for managing your social media presence across multiple platforms and accounts. The main benefit of using these tools is they make managing social media much more convenient.” (Read here more about why they might not work well on Facebook)
A little more insight what these applications are can be read over here on the Shonali Burke Consulting Inc website: Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media
And how much is too much? Have a look at this info-graphic to see how many posts/day are effective. http://www.adweek.com/socialtimes/social-media-post-frequency/615992
For your personal page you can categorize your connections. Facebook gives you the opportunity to follow or unfollow people. To set if you want to be notified about their activities or if they are your close friends, friends or acquaintances. When ever you post something, you can decide who will see it. This way you are in control of what people can see and what comes up in your news feed.
So now you have more free time to do more. What are you going to use it for?