How to treat your customers? Do you always have to satisfy all your clients and customers?
You will meet a few different types of customers: one will just turn his back on you and will never come back; the second type will be always unhappy does not matter how hard you try; the third one will be OK but he will not come back; and the one, who will love you and your service/product, who would give lots of inspiration, he is the one who will not get enough attention from you because you will be busy to make the others happy.
OR do you do differently? Do you say NO? How often?
How often do you feel that you never meet the right people? If it happens too often, look into Targeting, double check who your customers are and whether you are happy with them. If not, focus on this area a little bit more.
Also, what if you say NO? What will happen? Would you feel better if you could say NO without guilt or pressure?
It can be a good idea to find someone who actually targets those people who find you and you do not want to work with them. When you sell high quality bespoke handmade products and someone finds you with a request for something inexpensive so you should reduce your price with 90% – what can you do? This person is not your client but you do not have to send him away forever! You never know when this person becomes a potential customer. So, make partnership with someone who is a handmade-product maker, who works with similar but much cheaper products than you do. And direct this person to this other maker. To your competitor. Yes. I have just written it down. Your competitor can actually help you to stay connected with those people who are not your customers right now. But they can turn out to be or they can have a friend who is your potential client. And they can also recommend you. If you are so helpful that they actually find the service or product that is right for them, they will keep you in mind. And they will come back when the time is right. So treasure them.
What is your customer service policy? Have you written down your thoughts about it yet?
If you want to learn more about your customers or targeting, let’s talk.