Roasted Peanuts in Shell
Allergy Advice: This product contains Peanuts.
Is this clear enough? If not, it is in a transparent bag, so you can even see the product.
Do you know what you buy? No doubt.
So what is your product?
Do your potential customers know what they get if they pay you? Is it clear what you offer?
I had to realise that often they do not understand the terminology we use. Or they do not have a clear picture about what will happen if they approach us. So why not telling them? Which format would you choose to communicate about your products and services?