What do you need to build community? Why do you need to build community at all?
Nowadays markets are overloaded. What makes you different from the guy next door is that some people know and trust you. Others trust him. What will make people trust that you will deliver quality to them? YOU. Your personality, your brand. Your communication.
For example, if I know someone selling knitted saucepans and I start to follow him, I will see his notes, comments, we even make friends on social media, so I see his posts. I love his work, I am thinking of ordering a whole big set of his knitted kitchenware. And then, I see him posting about other clients.. making fun of them. Ridiculing his own followers, his own people. He starts posting about the “idiots” who believed that knitted saucers are great for cooking and makes jokes about what messages he gets.
I have seen this many times. And not only me, but everyone. Every single follower. Do you work hard to build a brand with one hand and then you ruin everything with the other one?
Or are you smart and you build your brand with one hand and you support it with the other one?
What will your profile tell about you?
This is the number one step. That you understand the importance of your communication. How much, how, to whom and when and where… this is essential.
I am writing a piece about channels, too! Next blog post is coming up soon!
If you have any question, do not hesitate to contact me, I am available to chat anytime!